South Florida Intercoastal

Member News: Tiara Yachts Achieves Record Sales at FLIBS 2021

By: MIASF Staff

Date posted: Dec 01, 2021 Wed

Tiara Yachts, the Holland, Mich.-based manufacturer of boats from 34 to 53 feet, announced that it achieved record sales at the 62nd Fort Lauderdale International Boat Show in October.
 
The company sold a total of 58 inboard and outboard models.
 
“The outcome of this year's Fort Lauderdale show couldn't have been better," Dave O'Connell, VP of sales and marketing, said in a statement. “We outperformed historical sales and our profit projections, which is consistent with the industry outlook for 2022. Our outboards were incredibly popular at the show.”
 
The company had nine models at the Bahia Mar Yachting Center for the 5-day event. The 48 LS, Tiara's largest outboard-powered boat, was the top seller. Also on display were the 43 LS, 38 LS, 43 LE, 34 LX, 49 Coupe, 44 Coupe and 43 Open.
 
“As a company, we strive to be well-represented at events like this. For us, this is one of, if not the largest boat show of the year," CEO and president Tom Slikkers said. “The volume of demand was exceptional. We’re already looking forward to next year’s show and what Tiara has in store for 2022.”