Member News: National Marine Manufacturers Association
By: MIASF Staff
Date posted: Jul 27, 2021 Tue
NMMA announced the hire of Kevin M. Williams as Vice President of Marketing. In this new role created in support of the NMMA’s strategic plan to expand the market for recreational boating, Williams will oversee the industry's Discover Boating campaign and the integration of the Discover Boating brand with boat shows. This includes all of NMMA’s paid media, digital marketing, consumer-facing content, and social media, and creative as the association works to invite the next generation to the boating lifestyle.
Williams brings more than 25 years of marketing experience to NMMA. Most recently, Williams co-founded Fortitude Interactive Inc., a marketing technology consulting firm focused on brand strategy, content development and syndication, as well as intellectual property in the digital, social, and mobile age. Prior to launching Fortitude, he was head of multicultural marketing and diversity and inclusion initiatives for BMW of North America, LLC., where he facilitated multicultural marketing strategies and initiatives designed to reach, engage, and motivate diverse consumers for BMW, MINI Cooper, and BMW Motorrad brands.