Member News: MarineMax
By: MIASF Staff
Date posted: Dec 21, 2020 Mon
MarineMax and Boston Whaler have announced a partnership with the Guy Harvey Ocean Foundation (GHOF).
MarineMax Director of Marketing, Abbey Heimensen, says, "We are very excited to share that MarineMax and Boston Whaler have partnered with Guy Harvey! Through this collaboration, we will be able to share the Guy Harvey Ocean Foundation message with our customers and introduce their audience to MarineMax and Boston Whaler."
The Guy Harvey Ocean Foundation conducts scientific research and hosts educational programs aimed at conserving the marine environment. The GHOF helps to ensure future generations can enjoy and benefit from a naturally balanced ocean ecosystem.
MarineMax also recently announced Julie Balzano as the Brand Marketing Manager to oversee marketing efforts for Galeon, Aquila, Azimut, and MarineMax Vacations. Julie began her marketing career at Young & Rubicam in New York City before making her way down to Florida. After several years working in Latin America with the US Peace Corps, she joined Florida's economic development organization as an International Trade Manager. In that role, Julie began spearheading international marketing efforts for the state's recreational boating industry before joining the National Marine Manufacturers Association (NMMA) in 2012. In her capacity for the NMMA, she worked with hundreds of manufacturers to help them grow their international sales. Julie has led numerous international marketing efforts for the industry around the world.