South Florida Intercoastal

Member News - MarineMax

By: MIASF Staff

Date posted: Mar 23, 2020 Mon

MarineMax announced it has acquired Boatyard, a ‘pioneering’ on-demand digital platform to enhance the boating experience for its customers. The new MarineMax Customer Experience Platform will be led by Boatyard Founder and CEO Nathan Heber, who will become president of Boatyard at MarineMax. The Boatyard digital platform seeks to eliminate the confusion, guesswork, and stress of boating, making it accessible and easy for customers to have an exceptional experience, including an expansive range of on-demand services to streamline the boating experience by qualified service providers with only a few clicks on a smartphone. The platform was named to Boating Industry magazine’s Top Products of 2015 list. Boatyard will remain an independent brand.