South Florida Intercoastal

Member News: Boats Group

By: MIASF Staff

Date posted: Jul 27, 2021 Tue

Click&Boat, the leading boat rental platform in Europe, announced a significant investment from funds advised by Permira, the global private equity firm, alongside Boats Group. By joining forces, Boats Group and Click&Boat will aim to build the largest global online player in the recreational marine industry. The two marketplaces will form a close strategic partnership. The investment provides Click&Boat with the resources to supercharge its growth and cement its position as a market leader globally. Click&Boat will also gain access to Boats Group’s market-leading consumer audience, as well as the large and fast-growing boat rental market in North America, where Boats Group has an established presence.

Through this partnership, Click&Boat can tap into Boats Group’s expansive pool of 20 million boating consumers every month while continuing to innovate and improve the boat rental process. Sam Fulton, CEO of Boats Group, said: “As interest in boating continues to remain very strong, it has never been more important to diversify – and simplify – the path to getting on the water. Click&Boat’s platform makes the boat rental journey seamless and easy, and we are confident that this partnership will help accelerate its growth worldwide.”