South Florida Intercoastal

Business Highlight: Southern Boating Magazine

By: MIASF Staff

Date posted: Jun 29, 2021 Tue

This month, we’re shining our Member Spotlight on Southern Boating Media, and celebrating their five decades of MIASF membership. Southern Boating Media is a marine industry company that defines what it means to be a charter member.
But we’re not the only ones with reason to be festive. This year marks Southern Boating Media’s 50th anniversary, and in September they’re kicking off twelve months of celebrations to mark the occasion. An array of events and activities throughout 2022 will showcase the company’s rich history and future plans.
What started in 1972 as a simple monthly magazine with a southern focus has blossomed into a multi-channel media company that offers a wide variety of services to national and international clients. Today, Southern Boating Media reaches more than 450,000 readers every month through its print and digital magazines, email, website, and social media platforms.
Southern Boating Media is the oldest family-owned and run media company in the marine industry. Founded by Skip Allen, Sr. with the publication of the first Southern Boating Magazine, the Allen family went on to pioneer other marine industry firsts, notably bringing the rendezvous and flotilla concepts to the Bahamas.
The family legacy continues with Skip Allen, Jr. now at the helm of this ever-growing media company. His focus is on continued growth. “The more services we can offer advertisers and the better content we create for readers, the stronger we all become,” he notes.
To achieve their goals, the company has invested heavily in expanding their client services and embracing digital platforms over the years. Today, Southern Boating Media offers full-circle marketing plans that are customized to incorporate print and digital solutions specific to each advertiser’s needs and budgets. Its sister company, AllSports Productions, creates customized show events for outdoor manufacturers, distributors, and enthusiasts.
To honor their 50th anniversary and in recognition of their long-standing membership in the MIASF, Skip Allen and his crew are extending a complimentary one-year subscription to Southern Boating Magazine to all MIASF members.
You can find out more about Southern Boating Media on its websitemedia kit, or visit its headquarters at 1591 E. Atlantic Blvd., Pompano Beach, FL 33060.