South Florida Intercoastal

Business Highlight: Boats Group

By: MIASF Staff

Date posted: Jul 27, 2021 Tue

For Miami-based Boats Group, connecting the largest global audience of boat buyers with top sellers and manufacturers is the heartbeat of their business. For more than 30 years, the company has been a trusted partner to brokers, dealers and OEMS, and today its growing portfolio of leading marketplaces includes: Boat Trader, YachtWorld, boats.com, iNautia, Cosas De Barcos, Botentekoop, Annonces du Bateau, Boats and Outboards, Boatshop24 and, most recently, Europe’s leading rental marketplace, Click&Boat.

Boats Group also provides marine businesses with a comprehensive suite of technology-based marketing solutions, including advertising, lead generation, CRM, website design and hosting. Additionally, Boats Group supports brokers and dealers by providing services through its YachtCloser contract management solution, and BoatWizard, the industry’s leading inventory management system and MLS.

To show the impact its businesses have on boat sales, earlier this year Boats Group released the findings from its 2021 Lead Conversion Analysis that examined all U.S. sales leads from across its Boat Trader, YachtWorld and boats.com portals. The study, conducted in partnership with data analytics firm Info-Link Technologies, revealed that one in every six sales leads submitted on those sites converted to a boat sale. Consistent with Boats Group’s previous analyses, the single largest cohort of shoppers submitting leads were newcomers and represented 56% of the Boats Group lead base.

Since many boat buyers start their purchase journey on a Boats Group site, the company's brands have a strong connection with their audience and are passionate about cultivating that relationship throughout the lifecycle of boat ownership. Boats Group has witnessed the surge in boaters over the past year and is engaging the tidal wave of new entrants with trendsetting video series that tell the celebrated stories of people and boating, and with timely resources and editorial content that new buyers and current boat owners need.

Boats Group is focused on building the largest, most-trusted boating marketplace network and leveraging technology to deliver unmatched value to its industry partners. They are taking every opportunity to streamline and drive boat sales and promote the long-term health of the industry.

To learn more about Boats Group and read their latest news, including the recent announcement of their significant investment in digital boat rental platform Click&Boat, check out their website at www.boatsgroup.com.