Digital Marketing Specialist

LOCATION: Fort Lauderdale, FL
SALARY RANGE: $60,000.00
FULL/PART: Full TimePart Time

Job Description for Digital Marketing Specialist

Allied Marine is a member of the Ferretti Group (based in Italy) and is the exclusive dealer for the group’s yacht brands in the U.S. This includes Ferretti Yachts, Riva, Pershing, Custom Line and Itama. Allied Marine is also an authorized dealer for CRN Yachts. • Drive Allied Marine to be the leader in the industry with regards to digital marketing. • Manage the online advertising for Allied Marine using Google Ads, Facebook Ads, Instagram and other online ad networks. Managed relationship with outside marketing agencies • Manage groupwide analytics using Google Analytics, SemRush, Sprout Social, and various native reporting platforms (Facebook, Instagram, Constant Contact). Advanced Excel skills and comfort pulling / aggregating data from numerous sources required. • Experienced setting and tracking Google Analytics defined goals, Google Tag Manager, UTM codes, and Facebook pixel. • Help execute our SEO/SEM strategy – work with content experts to improve our website content and obtain quality backlinks. Manage relationship with outside SEO agencies. • Perform website SEO audits using standard SEO software and services (SemRush, Google Search Console etc.). • Produce search engine ranking reports on an ongoing basis, at a minimum of monthly but more frequently as the business requires it. • Manage the day to day relationship with our web design firm. Update content, trouble shoot web issues, implement SEO enhancements and manage design changes.

Qualifications for Digital Marketing Specialist

• Minimum of 3 years digital marketing experience • Bachelor’s degree in marketing, communications, business or related field. • Related experience in the Marine Industry or Luxury industry preferred but not required

Benefits for Digital Marketing Specialist

We are an Equal Opportunity Employer and a Drug Free Workplace. We offer a competitive compensation package, including a great benefits plan!

How to Apply for Digital Marketing Specialist

If you are interested in applying to this position, please email us your updated resume to usjobs@ferrettigroup.com and in the subject line enter Digital Marketing Specialist - MIASF

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