Captain’s Chair: Ambitious goals for 2016 January 27, 2016
It’s only January, and 2016 is already off to a strong start.
Key areas MIASF will be focusing on in 2016 include contracts with YPI and Bahia Mar, creation of a free trade zone, digital updates, elected commission seats, working with Show Management on FLIBS, working with QuintEvents, finding top-tier speakers for the International Marine Hub Luncheon, the RFP for the Las Olas Marina, partnering with Mission United and Habitat for Humanity to build a house for a veteran and collaborating with the Greater Fort Lauderdale Alliance to brand our region as the oceanographic research hub. It’s also important that we help steward the changes to the Broward County Convention Center to get the results our industry needs.
We are hard at work planning the Fort Lauderdale Billfish Tournament, Broward County Waterway Cleanup, Plywood Regatta, a new Boating Safety Day Out and Marine Industry Day in June, which promotes the importance of the marine industry. I urge you to get involved in these events, whether as a volunteer or sponsor, and help spread the word among your coworkers.
This month we got an exciting glimpse of the future when the Electric & Hybrid Marine World Expo came to Fort Lauderdale. We also plan to continue to work with existing programs at our local public, technical and trade schools to deliver what our community’s needs are and promote the career opportunities that exist.
Last year the South Florida Business Journal published the inaugural marine industry lists, and we are working with them to publish the lists in 2016, to deliver even more awareness, recognition and opportunity for our industry.
We also hope to continue to strengthen our relationships with our partners at the Greater Fort Lauderdale Alliance, Greater Fort Lauderdale Chamber of Commerce, Greater Fort Lauderdale Convention and Visitors Bureau, Florida Yacht Brokers Association, U.S. Superyacht Association, Young Professionals in Yachting and the National Marine Manufacturers Association. These partnerships and collaborations unite our community and industry and make it stronger.
I also encourage you to get involved in the community. There are many avenues, such as the Marine Advisory Board or running for elected office such as city or county commissions.
If you see something, say something. If you want change, to move the needle, you need to get involved. Preach our talking points, we need to be proactive and build our brand daily. We can’t wait until there’s a crisis – we need to use the windshield, not the rearview mirror. When things are good, that’s the time to build the brand. We need thoughtful, forward-thinking engagement.
By working together, we can help strengthen our industry and make 2016 a great year.