Business Leaders Offer Ideas to Grow “World Marine Hub” November 7, 2014
The Marine Hub to the World luncheon featured speakers Jorge Pérez, CEO of The Related Group and Gary Spulak, President of Embraer, on the opening day of the Fort Lauderdale International Boat Show. They participated in a panel presentation before regional business leaders, entrepreneurs and Broward County and City of Fort Lauderdale elected officials.
Both Perez and Spulak see Fort Lauderdale as a world-class city primed to attract a wider audience seeking a relaxed setting with luxury amenities along the beachfronts. They want to build on the renowned yachting port of call and premier boating and tourist destination that attracts visitors from around the world to its scenic waterways and internationally renowned marinas. With convenient access from every major U.S. and South American city, the destination is emerging as one of the fastest growing markets for global trade.
Perez, a multi-family developer known for his mixed-use urban centers and luxury high-rise developments, offered views on burnishing Fort Lauderdale’s growing reputation as Marine Hub to the World. His remarks came a day after the firm’s announcement of its involvement in developing the Auberge Beach Residences and Spa in Fort Lauderdale.
Both panelists discussed that outside the U.S people are aware of the regional amenities and many want to visit, but feel the region can do a better job in promoting Broward County, especially as a great boating and real estate area. An ideal vehicle to do that would be to use FLIBS to attract the international community
Spulak, who runs United States operations for Brazilian aircraft maker Embraer, said Broward is making strides with competing for international business, but there are opportunities for improving outreach. He suggests this translates to building relationships, to visit people abroad and understand their culture and history. In order to attract companies from overseas, the key is to recognize “one size does not fit all.”
Over 175 people attended the inaugural Marine Hub to the World luncheon, a partnership which included MIASF, FLIBS, the Greater Fort Lauderdale Alliance, Broward County and the Greater Fort Lauderdale Convention and Visitors Bureau.